The brand image for this particular project came after a long chat with the client.
Based in Vancouver, this Nutritionist specializes in creating a nutrition plan specific for each of her clients, with the focus of providing a healthier lifestyle in order to prevent or better cope with congenital predispositions to certain health related issues.
The rounded corners are meant to convey a softer look, giving her a more approachable image, as well as the logo resembling an old stamp, giving the idea of a personalized or even hand made solution. The card was printed in a recycled stock paper which gave the card a deeper meaning for her.
The design evolved from a more scientific, DNA focused approach to a more natural, organic look which became the final design.
